This identity was designed as the overarching brand for a talented food producer. She, her cooks and her ovens lovingly create fabulous ready meals, cakes, pies and pastries - with quality ingredients and a lot of passion. Food that harks back to how great food used to taste before the 'takeaway melange' and mass economics took over the world. Good food – good to go.
Ubiquitous words but with a great meaning. The typography revels in the repetitive vowels presented in customised Futura, and is underpinned with ambidextrous silver cutlery which accentuates the quality and the 'take-home/ready to serve' nature of the food.